 BiographyGuy Laroche (16 July 1921 – 17 February 1989) was a French fashion designer and founder of the eponymous company. Laroche was born in La Rochelle, and began his career in millinery. From 1949, Laroche worked for Jean Dessès, eventually becoming his assistant. In 1955, he visited the U.S. to investigate new ready-to-wear manufacturing methods. 1956 or 1957, he founded a high-fashion atelier at 37 Avenue Franklin Roosevelt, Paris. In his first collection that was favorably received, he reintroduced vibrant colors such as pink, orange, coral, topaz, and turquoise. His clothes also featured plunging neck and back lines. Traditional elegant color combinations remained a staple in his designs as well. Known as being humble and gracious—as opposed to the haughty nature of most Parisian designers—he designed haute-couture, but practical clothing for women. For the American market, he was one of the first to create separates. An example, a jacket to a three-piece woolen suit of black and several shades of blue is shown in the following image.  Three-quarters-length jacket of a woolen suit designed by Guy Laroche in the late 1950s or very early 1960s that included a black skirt and blouse. Along with the excellent workmanship throughout the garment, the exact matching of the pattern on the front, back, sleeves, and pockets marks the high quality, haute-couture, of the distinctive garment, although it was designed for practical use. The rest of the suit is solid black, a skirt of the same material and a silk blouse. In 1961, he moved to larger quarters, a townhouse at 29 avenue Montaigne, Paris; opened a boutique there; and introduced his first ready-to-wear collection. In 1966, Laroche introduced Fidji, his first women's fragrance; designed men's ready-to-wear; and opened the Guy Laroche Monsieur boutique.  Vogue pattern by Guy Laroche  Ensembles designed by Guy Laroche, ,1960s  Ensembles designed by Guy Laroche, ,1960s  dress designed by designed by Guy Laroche, 1961  Ensemble designed by Guy Laroche, 1965  Ensemble designed by Guy Laroche, 1966  Guy Laroche cyclamen pink wool minidress, 1968 In the following years, he created other fragrances, such as: 1972 Drakkar; 1977 J'ai Osé; 1982 Drakkar Noir; 1986 Clandestine; 1993 Horizon; 1999 Drakkar Dynamik. Guy Laroche died in Paris on 17 February 1989, at the age of 67. In 2005, Hilary Swank won an oscar for Best Actress wearing a Guy Laroche dress, at the time designed by Herve Leger Leroux. In November 2007, Franco-Swedish designer Marcel Marongiu took over as Artistic Director of Guy Laroche. Marcel Marongiu completed his third successful runway show with the AU/WI 2009 Collection. BiographieGuy Laroche est un couturier et styliste français, né le 16 juillet 1921 à La Rochelle et décédé le 17 février 1989 à Paris. En 1957, il fonde sa maison de couture à Paris et dessine sa première collection de haute couture. Son influence se marque notamment par le goût des couleurs vives, de la broderie et des formes osées. La volonté de Guy Laroche est avant tout de libérer le corps de la femme en proposant des collections de vêtements confortables et mystérieux. Guy Laroche veut moderniser la haute couture et l'adapter à son temps. Très vite, il se fait remarquer par le Women's Wear Daily grâce notamment à ses robes « boules » et ses « dos surprise ». En 1961, avenue Montaigne il diffuse sa première collection de prêt-à-porter sous le label Laroche Diffusion. En collaboration avec le groupe L'Oréal, une licence de parfums est développée en 1965. Les plus connus sont le masculin Drakkar Noir (1982) et le le féminin Fidji(1966). En 1972, il crée la mythique robe dos-nu portée par Mireille Darc dans Le Grand Blond avec une chaussure noire. En 2005, Mireille Darc a mis en vente de nombreuses tenues portées lors de ses tournages, à l’exception de cette robe, donnée au musée du Louvre.  Mireille Darc dans Le Grand Blond, robe dos-nu par Guy Laroche  Mireille Darc dans Le Grand Blond, robe dos-nu par Guy Laroche  Details du robe dos-nu de Mireille Darc dans Le Grand Blond, par Guy Laroche En 1982, il crée les costumes de la pièce de théâtre Lorsque l'enfant paraît d'André Roussin, mise en scène de Jean-Michel Rouzière, au Théâtre des Variétés à Paris. Il repose auprès de ses parents, son frère et sa belle sœur dans un cimetière proche de Toulouse.  Websites
0 Comments
Leave a Reply. |