Louis de Medina y Abascal, 20th Duke of Feria, GE (born 25 September 1978) is the younger son of the late 19th Duke of Feria and the Spanish top-model Nati Abascal. Together with his older brother Rafael de Medina, Luis de Medina belongs to one of the most important families of Spain, the House of Medinaceli, being a grandson of Victoria Eugenia Fernández de Córdoba, 18th Duchess of Medinaceli, and is a descendant of King Alfonso X of Castilla.
Luis de Medina, was born in Madrid, Spain on 31 August 1980, and currently lives in Madrid.
Little is known about his life, except that he has been always connected to fashion. He has created Showme! in central Madrid as a showroom to promote some of the worldwide important brands like Oscar de la Renta and Aquazzura; He has also worked with Dolce&Gabanna as the brand's ambassador.
In his private life, Luis de Medina has been romantically related to numerous females including Armanda Hearst, grand-grand-daughter of William Randolph Hearst, American media tycoon, but remains single, and has long been called by Spanish media as the best golden bachelor in Spain.
In March 2021, he became the Marquis of Villalba, the title inherited by his older brother Rafael de Medina who decided to give it to Luis.